Monthly Archives: April 2012

Event Preparation in your Pocket

Posted on April 26, 2012 by Gary

Peter is excited to participate again in the annual bike event of his community. This year, he discovers a mobile app for the event, so he downloads it. How will the app help in his preparations? As he explores the … Continue reading →

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Learning at the Moment

Posted on April 24, 2012 by Gary

Quick and easy access to selected information can be timely and useful. This is the concept behind the efforts of “Learning at the Moment of Need.” We can’t remember everything. There is just too much to process into our long-term … Continue reading →

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Engagement = Retention

Posted on April 19, 2012 by Gary

A key challenge of a chamber of commerce is retaining businesses and showing value day-to-day. Many join the chamber to connect with others in the community and then after a while, busy schedules keep them away and they soon drop … Continue reading →

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House Hunting is a Mobile Experience

Posted on April 17, 2012 by Gary

Bill and Jane are looking for a new home and they meet JoAnne, their real estate agent. After some introductions, she helps them load a mobile app onto their mobile phone and briefly explains the purpose and the contents. This … Continue reading →

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Lawn Care in the Palm of your Hand

Posted on April 12, 2012 by Gary

Kyle stands in his backyard and enjoys the view of his green, healthy landscape. Relatives will be arriving soon for their party and his efforts for now are complete. He turns the cell phone over in his hand and pauses … Continue reading →

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Sharing Trusted Resources

Posted on April 10, 2012 by Gary

Making the move into a new home, a new area and a new set of related responsibilities can be overwhelming and concerning. Where do you turn for help for those tasks that are beyond your skill level and experience? Where … Continue reading →

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Easing the Client’s Crisis

Posted on April 5, 2012 by Gary

When a difficult situation appears, you can build long-term loyalty and retain that important client through an easy-to-access method to help them resolve the problem. Let’s look at the example of an automobile accident. Sally has just been involved in … Continue reading →

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Retain Customers through Convenience

Posted on April 3, 2012 by Gary

If we make it easier for customers to fulfill their needs or wants, we will retain their business and their loyalty. This can occur in many situations. Here is a simple, yet powerful example. A group of friends are golfing … Continue reading →

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